Snapchat Advertising: Is It Working? New Research
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Snapchat Advertising: Is It Working? New Research

Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. Facebook’s (and therefore Instagram’s) ads platform is one…

Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms
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Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platforms

While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant. Back in February, as part of their 2016 Q4 performance update, Facebook COO Sheryl Sandberg noted that while there were four million active advertisers on the network…

Planning For SEO Success

Planning For SEO Success

A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you? In our experience helping businesses large and small, we’ve…

Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples
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Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples

A large social media following can be a powerful tool for any small business but not many are willing to put in the work. Social media doesn’t have to be a chore, armed with the right information your business can become a social media superstar. In this article we’ll show you how to get a…