Social Media Image Sizes: A Quick Reference Guide for Each Network
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Social Media Image Sizes: A Quick Reference Guide for Each Network

James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.” Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images. If you don’t tailor your images…

The 9 Best Shopify Apps to Increase Sales Available for Free
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The 9 Best Shopify Apps to Increase Sales Available for Free

Shopify is used by tens of thousands of entrepreneurs to sell products online. The Shopify app store never falls short of hosting thousands of intuitive apps that are simplifying lives and boosting productivity every day. The sheer number of apps in the store may find you confused and overwhelmed to find the perfect app, as…

Why Effective Content Marketing Beats Paid Search For Lead Generation
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Why Effective Content Marketing Beats Paid Search For Lead Generation

Companies worldwide continue to invest billions of dollars per year in paid search lead generation. 2016 revenues, according to eMarketer, was forecast at $542.55 billion. However, when comparing paid search to content marketing effectiveness, efficiency and ROI, it is no contest. Effective content marketing wins hands down. The investment in producing effective content marketing is…

50 Facebook Posting Tips to Boost Engagement
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50 Facebook Posting Tips to Boost Engagement

Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers. Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To save you needed time and energy, try reposting or recycling content that has performed well in…