Constant Content: The Silver Bullet for Failing Content Marketing Strategy
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Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Success with content is predicated entirely on your ability to consistently produce content that engages, resonates and adds value to your audience’s lives. And if producing that is the single biggest barrier then we have a problem! You see, investment in content is a waste of money if you don’t have a well-designed plan to…

The Simple Step-by-Step Google Adwords Tutorial For Small Business Owners
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The Simple Step-by-Step Google Adwords Tutorial For Small Business Owners

I have been working in the search marketing space for around ten years now and have managed AdWords accounts of varying shapes and sizes, but there are multiple features within AdWords that I’ve never used.| The interface is overwhelming and there are a ton of different levers you can potentially pull to optimize your account….

5 ways you can improve your new business’s visibility on Google Maps
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5 ways you can improve your new business’s visibility on Google Maps

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new…

The Best Technology Tools for Content Marketing
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The Best Technology Tools for Content Marketing

The rate of content creation is growing exponentially year over year and content marketers now face more competition than ever before. Media publishers, other organizations and even industry professionals are competing for your audience’s time and attention, even though they may not be direct sales competition. With all this clutter, content marketers must heavily concentrate…