9 Ways to Refine Your Twitter Ad Targeting
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9 Ways to Refine Your Twitter Ad Targeting

Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. Before you jump head-first into your new Twitter ad campaign, remember that successful outreach means doing your homework first. Use your favorite social media monitoring software to research your audience. Note…

6 Ways to Source Content for Your Website
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6 Ways to Source Content for Your Website

If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing all have one thing in common…

Local SEO Spam Tactics Are Working: How You Can Fight Back
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Local SEO Spam Tactics Are Working: How You Can Fight Back

For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right? While there are instances where spam has been removed, it…

How Facebook Ads Work For Small Businesses
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How Facebook Ads Work For Small Businesses

For many years, advertisers relied on data from focus groups and Nielsen ratings — television audience and viewership measurements — to better target their ads. These indirect (but reliable) methods enabled brands to know what types of consumers were seeing their ads and what types of responses they were having. Armed with that information, they…