How to harness the power of Facebook Local Pages to drive in-store sales

How to harness the power of Facebook Local Pages to drive in-store sales

Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions. Today,…

Twitter for Business: The Main Rules of Engagement
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Twitter for Business: The Main Rules of Engagement

So, you have decided to use Twitter for business. Whether you’re just starting out on this social media network or are way beyond your first tweets and hundreds of followers, this article is useful as it explores the fundamental aspects that make Twitter a great social media network to be on. Twitter is a platform…

Why Agencies Should Abandon Advertising and Invest in Owned Media

Why Agencies Should Abandon Advertising and Invest in Owned Media

The downward spiral of traditional advertising’s effectiveness started nearly two decades ago, when marketers simply cut and pasted print ads onto their digital properties. Today, a clever ad is no longer enough to stir up consumer interest in a brand. It’s become clear that companies desperately need to rethink their marketing strategies, focusing on owned…

The State of Social Media Demographics: 2017 Benchmarks
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The State of Social Media Demographics: 2017 Benchmarks

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks…