As Steve and his wife were preparing for their wedding, his wife wanted a nice handkerchief because she expected to cry during the service. After shopping around, they imported a bunch of handkerchiefs from Asia. After using only a few, Steve and his wife listed the rest on eBay, where they sold like hotcakes. Later, when Steve’s…
We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives. Anyway, it’s a new year which means we…
Video has been a key player in the marketing game for a few years now, so why would live-streaming make such a difference? Because live-streaming has an immediacy that recorded video can’t match. It is happening NOW and users can engage with the content in ways that make pre-recorded video feel like it’s dated. So…
When it comes to picking a tool for your business, there are just so many great options out there, so many wonderful, time-saving features, it’s a tall task to know exactly what’s right for you. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because…