Marketing is currently undergoing a significant facelift. As traditional mediums like radio and magazine ads begin to die alongside digital strategies like banner ads, tactics such as advocacy and influencer marketing are filling the void left behind by these withering relics. In addition to the soaring popularity of these newer marketing modalities comes the meteoric…
Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business. From Facebook and YouTube to Instagram video and stories, there’s a huge push to make video part of your content strategy. While LinkedIn hasn’t introduced any new video features, it’s still a viable platform for…
SEO is complex and ever changing. A search for “SEO Services” will tell you there are more than 15 million options to choose from, and it can be hard to know where to start. This post defines search engine optimization, with an emphasis on the skills, tools, and tactics that drive success. It lays out…
Facebook offers several types of advertising campaigns so you can best reach your target audience and accomplish your marketing goals. Currently, a few of Facebook’s top campaign types include Local Awareness, Website Clicks, Website Retargeting, and Lead Ads campaigns. Let’s take a closer look at these campaign types and how they differ so you can…