A few weeks ago, rankings for pages on a key section of my site dropped an average of a full position in one day. I’ve been an SEO for 7 years now, but I still ran around like a chicken with my head cut off, panicked that I wouldn’t be able to figure out my…
Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn consumer favor, and drive sales. On-demand content, mobile viewing, and live…
Varying from the traditional marketing methods of buying paid advertisements, using email lists, and hoping for leads (that are more than likely not qualified), inbound marketing focuses on creating quality content that pulls your ideal customer toward your company and product by delivering relevant information at the perfect moment. By aligning the content you publish…
According to Forbes, 80-90% of consumers research purchases online before buying. Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is…