How to Verify a Facebook Page for a Local Business
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How to Verify a Facebook Page for a Local Business

Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. The main benefit of the verification check mark is that it will signify to users that your Facebook page is legitimate. So if an unauthorized person creates an…

Increase LinkedIn Engagement by 386%
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Increase LinkedIn Engagement by 386%

While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? This infographic from QuickSprout gives the lowdown on LinkedIn’s…

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to…