How to Use Facebook Groups to Grow Your Website Traffic

How to Use Facebook Groups to Grow Your Website Traffic

There is an abundance of Facebook groups out there. I am sure you’re even joined a couple of eCommerce groups yourself. However, did you know that Facebook groups are not only for connecting and learning from other online store entrepreneurs, but are also an epic traffic-driving force? Yes, way! As of today, Facebook has an…

Why Advertising on Snapchat is Better Than Advertising on TV, And Why You Need It Now
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Why Advertising on Snapchat is Better Than Advertising on TV, And Why You Need It Now

Television commercials have long been the holy grail for advertisers. Largest reach, highest engagement, cheapest cost per view, etc. But that has changed. The majority of TV viewers now record/DVR their shows for later use. Research by YouGov and Deloitte pegs the number at 86%. 86% of viewers always fast-forward through adverts! The exception? Live…

Small Digital Marketing Budget? Think Big
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Small Digital Marketing Budget? Think Big

Your digital marketing budget isn’t big, but your aspirations are. I hear you. As a content marketing strategist, writer and creative director, I get this question all the time… “How can we create great content on a small digital marketing budget?” Along a similar line, I know every time industry research is published I’ll see…