Your Small Business Should Outsource These Marketing Tasks
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Your Small Business Should Outsource These Marketing Tasks

As I recently mentioned, I did another round of outsourcing in my business recently. As I’m learning to delegate and let a manager take over a lot of things, I’m also learning about the things business owners may want to outsource this year. Here’s a list of all the things business owners may want to…

Sponsored Instagram Posts Average $300 Each. Here’s a Look at Who Makes More (or Less)
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Sponsored Instagram Posts Average $300 Each. Here’s a Look at Who Makes More (or Less)

There was a time when social media was considered a low-cost method for engaging with customers and prospects. With its maturation as an advertising channel, the costs of social marketing increased while engagement declined, and influencer marketing became the new tactic for engagement. Soon marketers discovered that working with influential social media users and experts…

53 Must-Have Features for a Successful Local Business Website
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53 Must-Have Features for a Successful Local Business Website

Good products and services are no longer enough to make your local business successful – you also need a website. This may be somewhat obvious, but what may not be so obvious is that having an average website is not enough either. Your local business site needs to be well-designed, properly optimized and user-friendly. An…