Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to…
Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, and made creative changes that has moved it into a…
The first time you go to do a competitive analysis, you’re like “I got this, it’ll be easy, I’ll just look at these 3 things…” And then when analyzing them, you realize another 3 things you need to do. And then another 2 things. And then 8. Finally you realize that analyzing your competitors can…
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. Larry’s company, WordStream, does search engine and social media advertising, and Larry believes that it’s important for businesses to do both types. Read Full…