2017 Is The Year Social Media Platforms Become Social Marketplaces (Here’s What That Means)

2017 Is The Year Social Media Platforms Become Social Marketplaces (Here’s What That Means)

Social media is, by every definition, becoming a social marketplace. In fact, it’s already happening on an influencer level. Think of social media platforms as different malls, where sure, there are things to buy, plenty of shops, but really people are there to hang out and socialize (think high school). In the beginning, social platforms…

Instagram accounted for 70% of GQ’s social revenue last year
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Instagram accounted for 70% of GQ’s social revenue last year

Instagram may not be sharing with publishers any of the revenue from its new between-Story ads. But that doesn’t mean publishers aren’t able to make money on Instagram. For Conde Nast’s GQ, Instagram generates more revenue than any other social network, including Instagram’s parent company, Facebook. Last year, Instagram accounted for roughly 7 percent of…