I was speaking with Sam, a busy business coach, who said to me, “I tried content marketing to promote my business and it didn’t work. It was a big waste of time and money.” My reaction was to investigate why it didn’t work for Sam. “Really? How long did you try it?” Sam said, “I…
Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. As you stormed through the hallways you noticed that all…
Let’s face it, not every business niche is sexy. Just because what you do doesn’t make for interesting cocktail party banter doesn’t mean you have to give up on the idea of content marketing. You just have to be smart about it. A wise editor once told me there are no boring topics, only boring…
You already know that video is a powerful tool for building your brand and your business. While text content is still effective and necessary, it should be supplemented with video. Video gets more attention and helps create a deeper connection with your audience. It allows people to see you and to see your products and…