8 Ways to Avoid Common Video Marketing Mistakes

8 Ways to Avoid Common Video Marketing Mistakes

Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer.  As a result, this has led to an astonishing 87 percent of online marketers currently using video content…

The Best DIY Marketing Resources for a Small Business
|

The Best DIY Marketing Resources for a Small Business

If you are a typical small business owner, you are probably balancing several important priorities. You also might not have thousands of dollars to spend on a marketing campaign every month and may have to be a marketing manager and accountant all at once. Fortunately, you can launch a successful marketing campaign even with a…

60 Email Marketing Strategies, Tips, and Examples
| |

60 Email Marketing Strategies, Tips, and Examples

It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based. Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns do their best to shove pretty pictures and off-the-cuff headlines…