Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and…
Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the New Year is…
Running a social media marketing campaign can be a daunting and time-consuming task. With so many platforms available, and with each one often requiring daily attention, you may not know where to start. Luckily, there are plenty of quality tools available to help you manage your social media marketing. From multi-platform scheduling tools to blog…
Every Door Direct Mail (EDDM) is a relatively new mailing program offered by United States Postal Service (USPS) with a discounted postage rate of as little as $0.154 per piece for Flats weighing no more than 3.3 Ounces (oz). It was designed to help businesses reach existing and new customers — without a mailing list…