Livestreaming is this year’s hottest trend to connect brands and customers. Conference organizers livestream as a way to share selected sessions, Google Hangouts provide a built-in audience for product demos, and Facebook Live has propelled everyday people to instant fame. For many entrepreneurs and marketing professionals looking to keep up with emerging tools, the next…
Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it. While it may be tempting to set the record…
One of the biggest challenges on LinkedIn is how to narrow the field of potential customers you can serve. The #1 thing I’ve found in teaching others how to use LinkedIn to generate new sales leads, add clients and increase revenue is that you’ll immediately fail if you try to be all things to all…
So, you’ve developed an amazing site. You’ve put together some seriously valuable content, iterated on the design, and gathered a ton of feedback. Now, you’re finally feeling ready to share it with the world. And as soon as you publish your new site for the world to see, all of your content will immediately start…