Twitter Unveils Live Video: Here’s What You Need to Know

Twitter Unveils Live Video: Here’s What You Need to Know

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope…

Social Media 101 – Set up an Instagram Business Profile
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Social Media 101 – Set up an Instagram Business Profile

Last time on Social Media 101 we learned how to create a Facebook business page. This time I will be walking you through the process of creating an Instagram Business Profile. Instagram is a photo and video sharing platform that was acquired by Facebook in 2012. In the time since the acquisition the platform has…

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Should You Use Navigation on Landing Pages? A Data-Driven Consideration

Navigation gives a user control, which is generally a good thing – but what about on a landing page, where the motto is “one page, one goal?” While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision. It’s a fact that…

3 Essential Social Media Tools Every Entrepreneur Needs to Survive (and Grow)
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3 Essential Social Media Tools Every Entrepreneur Needs to Survive (and Grow)

A few years ago, then 27-year-old Millennial woman entrepreneur Avi Loren Fox made a hooded-scarf out of some cozy old sweaters–simply because she wanted one, and couldn’t find it in stores. When she wore it out into the world, so many people would stop her and say “What is that? I want one!” that it…