Why SMS Marketing Makes Sense for Both Large and Small Businesses
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Why SMS Marketing Makes Sense for Both Large and Small Businesses

Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging. According to a survey by SAP, 70 per cent of people feel that SMS marketing is a good way for an organisation to get their…

51% of US adults have bought something online via their cellphones
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51% of US adults have bought something online via their cellphones

It’s no secret that the cellphone has had a huge impact on commerce — whether online or in-store. More than three years ago, we were writing about “showrooming” — when consumers research products in-store but buy online — and more recently we’ve talked about “webrooming” — the flip side of that. The latest e-commerce report…

Want BETTER Email Marketing In 2017? Focus on Mobile.
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Want BETTER Email Marketing In 2017? Focus on Mobile.

This past year, we’ve spent a lot of time talking about “mobile-first.” As we shared back in February, it’s time we stop thinking of “mobile” as mobile. That’s to say, a “smartphone” is so much more than just a “smart” “phone,” and it is certainly used as much more than a “mobile” device. We are…

5 Tricks to Maximize Your Reach on Facebook

5 Tricks to Maximize Your Reach on Facebook

The social media landscape is constantly changing – so how do you stay on top of best practices for marketing and advertising on these platforms? Let’s talk specifically about Facebook. While Facebook’s roots were originally founded in pure social networking between college friends, it’s grown into one of the biggest platforms for marketing and advertising….