Video is a very compelling medium. On balance, it can be much more effective than text or audio in creating an emotional connection with audiences across the board. But on Facebook, it’s not a balanced playing field – the platform is putting its thumb on the scale.
As it did earlier with the launch of Instant Articles, Facebook is juicing its algorithm to better serve Facebook Live – the eminent live streaming option for media companies. If your company is struggling with organic reach, getting in this space is a no-brainer. For media companies, doubly so! And just last month, Facebook launched Facebook for Creators – a site dedicated toward bringing livestreamers together – as well as a Creator app that offers a new suite of creative tools for Live broadcasts.