When you’ve been in the digital marketing space for more than 12 years, you see a lot of trends come and go in that time.
Remember back in 2006, when all it took to rank a website was a few low-quality backlinks and some spun content?
SEO has, obviously, evolved since then, and I believe we’re likely to see a similar shift in 2018 with content marketing.
What got you to the top in 2017 won’t get you there in 2018 – but that doesn’t mean content isn’t a worthwhile investment anymore.
Here, I’ll break down why your 2017 content strategy won’t work going forward, as well as the steps you need to take to protect your future profits in this shifting landscape.