Does a small business need to be on social media? Absolutely. The major search engines, including Google, Yahoo, Bing all place some value on how strong a company’s social media presence is when determining the search engine results. Not only does it help search engine rankings, but it allows you ‘free’ access to potential clients…
If there’s one thing we can say about getting ranked in search engines today, it’s that keyword-stuffing, article-spinning, low-quality links and other black-hat tactics just don’t work anymore. SEO is a process, and like any process, it takes time. From content creation to optimizing load times, you won’t necessarily see the ROI on the work…
Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds. Your personalized message is a cost effective business tool to touch a larger target market at a much lower cost than hard copy mass mailings or print ads. As a form of direct marketing in…
In our previous case study about explainer video length, we researched the correlation between an explainer video’s length and audience retention rate on our YouTube channel. We found that: Explainer videos of 1 minute or less in length have an average audience retention rate of 77% Explainer videos between 1 and 2 minutes long have…