E-commerce businesses are relying more and more on their email marketing to get new customers and build relationships with their existing clients. So why is email marketing so efficient? Email marketing has the highest ROI of all marketing channels, and one of the reasons is that email marketing is a direct line of communication between…
HubSpot pioneered the Inbound Marketing methodology and developed our software around building effective, cross-channel marketing campaigns. HubSpot offers a feature-rich, all-in-one marketing platform, with access to the entire suite with one log-in. All your information is in one place. HubSpot Support is accessible any day of the week, so you can call them or have…
Quite simply, a marketing funnel (sometimes called a sales funnel or conversion funnel) expresses the stages a customer goes through on his or her way to becoming a customer. A few things that aren’t really clear in the marketing funnel. First, conversion isn’t the end of the process. It’s just a waypoint. Once a consumer…
Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move into the next stage of marketing and Facebook has been particularly active this year. The network’s ‘financial problems‘ a few years ago seem like a…