Google’s shift to mobile-first: mobile moments that matter
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Google’s shift to mobile-first: mobile moments that matter

Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in what Google…

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

If you’re a consultant or agency, qualifying clients is painful–explaining what you do, assessing if they’re nice people, determining if they can pay and seeing if you can solve their problem, all before you get a dime. So I asked Sarah Sal, a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some…