Let’s face it, planning a trade show budget can be tricky, and with a long and varied list of tasks demanding your attention, it can be tough to create an accurate budget. Not to worry! This post contains practical advice and easy-to-apply budget planning solutions. Also, check out our trade show budget worksheet included in…
Creating (and sharing) valuable, free content with a targeted, niche audience is the price you have to pay in order to buy a prospect’s time, attention and interest online. LinkedIn has long encouraged its members to create and share original content on the platform, and millions do each week. Recently, LinkedIn revealed some new enhancements…
Social media is a key online marketing tool for small businesses. According to a recent poll, more than half of small business owners in the US said social media is their primary digital marketing tactic, far more than those who cited websites or online advertisements. More than half (or 53.3%) of respondents said they mainly…
You want leads and so do I. Facebook has more than 2 billion active users and over 50 million small business pages. There are a lot of leads out there, regardless of ether your business is selling B2C or B2B. Leads will come from building an audience. The best evidence that you’re building an audience…