Email marketing continues to provide the best return on investment in terms of both acquisition and retention: 60 percent of respondents selected email as the most preferred communication method for receiving regular updates and promotions from companies they are interested in doing business with. By 2018 80 percent of email users are expected to access…
The folks at content marketing firm Contently in New York City believe in the power of storytelling so much, they’ve adopted a Hopi Indian proverb that reflects their mission to create a better media world: Those who tell the stories rule the world They’ve even painted it on the wall of their office. I’ve never…
Many small business owners, myself included, understandingly, put our hearts and souls into our businesses which is why when we get a negative review, it can hurt us to the core. Sometimes, like every other human being out there, our tendency is to first blame the customer and say, “This is an exception,” or something…
When your social media reach slows down or grows stagnant, it’s time to employ new tactics or switch things up a bit. In this post I’ll outline 6 tactics that can help you gain some quick wins and instantly give a little boost to your social media reach. Here are 6 tactics to instantly boost…