Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights – and inspired some bold statements from the micro-blog giant. For example: “The numbers showed that Twitter’s users lead the pack in enjoying, sharing and talking about videos” And while such grandiose claims are to be expected within…
It’s no secret that Pinterest is one of the biggest sources of referral traffic on the Internet. And while increased traffic can help bloggers and media companies to sell more advertising, many businesses (especially e-commerce) use Pinterest to sell their products directly. For these businesses the goal is to convert traffic into paying customers. That…
The young man at the back of the ballroom in the Santa Monica, Calif., Loews hotel has a question he’s been burning to ask, having held it for more than an hour as I delivered a presentation on why content marketing is invaluable for search. When the time comes for Q&A, he nearly leaps out…
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little…