Mark Zuckerberg’s drive to “put video first” is also putting money in Facebook’s pockets. The more organic videos Facebook users watch, the more high-priced video ads Facebook can slip into the feed. Now Facebook’s strategy around auto-play video, paying Live content producers, and offering more creative tools is helping to propel its massive revenue growth….
When Apple’s iPhone was born in 2007, the reinvented mobile experience bifurcated into mobile web and mobile apps. The company’s App Store set the standard for finding and downloading these self-standing software programs that offered their own self-contained functionality. While the app ecosystem offers many advantages — including fast performance, offline use and specialized functionality…
Selling on Facebook is now one of the most common online marketing activities. Whatever the industry, product, or service, it is very likely that your company or your competitors are already using Facebook to sell. This social network has long been a pillar of the success for many online businesses; millions of advertisers use it…
For the last couple years we’ve been hearing about Snapchat, and now people have figured out how to make money from it, so it’s not just for the kiddies anymore. While currently, the majority of Snapchat users are aged 13 to 34, its reach is starting to skew older as the social media app gains…