5 Major Shifts in Facebook Advertising All Marketers Need to Know

5 Major Shifts in Facebook Advertising All Marketers Need to Know

ByGordon Lake

Facebook has permeated virtually every aspect of our lives and, with over 1 billion users, has provided entrepreneurs with a cost-effective and powerful way to market to customers. When it first launched in 2004, ads were primitive banner displays called “Facebook Flyers.” These only allowed advertisers to target users based on the university they were…

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
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Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

ByGordon Lake

As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. Pop-ups are everywhere these…