27 Video Marketing Statistics That Will Have You Hitting the Record Button
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27 Video Marketing Statistics That Will Have You Hitting the Record Button

Over the past five years, the pressure to use videos as part of your small business marketing efforts has grown exponentially. As a small business owner however, you’re constantly bombarded with “things you should be doing” and the “next best thing.” To many, video falls into the same categories. Happily, the usefulness of video marketing…

Is Your Small Business in a Marketing Rut? That Could Be Dangerous

Is Your Small Business in a Marketing Rut? That Could Be Dangerous

“Don’t put all your eggs in one basket.” That saying has been passed around for decades. It’s smart advice, but often goes unheeded in the business world. Due to time and budget constraints it’s not uncommon for small business owners to lock onto a single marketing tactic and run with it for as long as…

5 Reasons to Quickly Start Using Accelerated Mobile Pages

5 Reasons to Quickly Start Using Accelerated Mobile Pages

So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement AMP, but we’ll get into that. If you’re unfamiliar with AMP, it’s an open-source technology that enables pages on your site to load quickly for users on a mobile…

The Intersection of Psychology and Marketing
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The Intersection of Psychology and Marketing

Across TV, radio, print, web, and mobile, marketers invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers. For their efforts, marketers hope they may improve the general sentiment towards their brand, convince new audiences to buy their product and encourage existing customers to complete repeat purchases….