Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
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Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs

Video hosting platform Vimeo has launched a new membership plan aimed at small businesses, startups and agencies, offering professional-level video hosting, marketing and analytics services. For $599 a year, Vimeo says its new Vimeo Business membership plan will include five terabytes of storage, lead generation tools, a customizable player and video analytics, in addition to…

Pinterest streamlines Promoted Pin process with new Promote button
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Pinterest streamlines Promoted Pin process with new Promote button

Pinterest’s new “Promote” button might as well have been labeled an “easy” button for advertisers. In a mere 9 seconds advertisers can go from viewing a pint to promoting it across Pinterest. Marketers will also see the maximum that they’ll be paying per click before they push live. Once the Promoted Pin is active, changes…

Beginner’s Guide to Learning About Your Audience Using Facebook Insights
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Beginner’s Guide to Learning About Your Audience Using Facebook Insights

Does your business have a Facebook page? If so, you’re already privy to Facebook Insights, a tool that allows you to analyze data based on your user interactions. In a Facebook Insights dashboard, you can view basic information like trends in your number of likes, as well as who is talking about your content. Navigating…

Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted
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Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted

The reality is that Twitter has never shown everything a brand (or anyone on Twitter) tweets to all a brand’s followers. Unlike Facebook, that’s not because Twitter is trying to filter tweets in order to somehow show what it considers the “best” stuff. Rather, it’s a consequence that it’s never the case that all of…