Why Shopify’s Michael Perry is afraid bots will fail small businesses
|

Why Shopify’s Michael Perry is afraid bots will fail small businesses

People put up with the impersonal experience of massive marketplaces like Amazon for the discounts, the ability to deliver within 24 hours, and other “super powers that compensate for the lack of authenticity,” Perry said. What sets small business owners apart is that they care about the purchase, the conversation, and who you are. While…