When I meet with different business owners, entrepreneurs and marketing executives, I am consistently asked a similar question. “Jason, how can I can generate the most leads at the lowest price point?” There is nothing more frustrating for a business than spending money on a marketing campaign and not obtaining quantifiable results, especially when on…
The media industry is changing rapidly, and publications are forced to adapt accordingly. That’s where Spectrm, a new Berlin-based startup, comes into play. Spectrm bets big on bots, delivering news content via messaging platforms like Facebook Messenger, Slack, and Telegram on behalf of publishers. Since launch in the summer of 2015, Spectrm has been able…
In the fast-moving world of social media, where Snapchat is the new Twitter is the new Facebook is the new MySpace, Instagram has managed to mostly steer clear of the are-they-cool-or-aren’t-they debate. Less than 6 years old, the company — co-founded by Systrom and owned since 2012 by Facebook as an independent division — recently…
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame. Read Full Article>>> photo credit: Shopping on Aisle Eight via photopin (license)