9 new and semi-secret Facebook targeting options
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9 new and semi-secret Facebook targeting options

Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your own first-party data, use it for predictive modeling and pair it with third-party data makes Facebook a go-to platform for just about every brand. And as…

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

As summer travel rolls into full swing, I’m reminded that much of local search is performed by non-locals. Depending on vertical, a significant amount of business may be from visitors outside the local area, either long-distance travelers or those visiting from nearby towns for the day. Read Full Article>>>

5 reasons your Facebook Ads aren’t working
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5 reasons your Facebook Ads aren’t working

Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for…

12 Ways to Land Media Coverage Without a Press Release

12 Ways to Land Media Coverage Without a Press Release

If you’re a startup or a small business looking for press, the world of PR can seem like a dark and lonely place. It’s especially difficult if you believe that sending a press release is your only option. (It’s not.) No company is newsworthy by virtue of existence. That’s why boring content and conventional PR…

The Formula That Will Help You Decide if You’re Wasting Your Money Online
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The Formula That Will Help You Decide if You’re Wasting Your Money Online

If you’re like many businesses, you may feel like you are constantly treading water in a freezing lake. You’re just a few moments from going under, but there’s hope. All you have to do is get a solid online marketing campaign up and your business will be saved, right? Online marketing certainly has the potential…

9 Resources That Marketing and Sales Teams Are Using in 2016
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9 Resources That Marketing and Sales Teams Are Using in 2016

Whether yours is a small business or enterprise-level organization, digital marketing and sales strategies are the most important tasks you can do to pave the way to growth. While there are many different strategies and opportunities here, a huge marketplace has opened up for sales and marketing tools. Thousands of businesses in fact have created…

Google introduces speedier ads to its Accelerated Mobile Pages program
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Google introduces speedier ads to its Accelerated Mobile Pages program

Google has been working to create a faster news reading experience through its Accelerated Mobile Pages project. Now it’s bringing something similar to online ads. AMP is an open framework for creating articles that load more quickly, particularly on mobile. (They also can be sped up by loading from Google’s cache.) At the time the…