Marketing | News

Instagram’s code hints at option to pay to boost posts

We’ve known for some time that Instagram will soon be introducing business profiles, analytics, and features intended to improve the ad-buying experience on the Facebook-owned photo sharing network. Now, a number of other undocumented, non-public features have been uncovered, following a decompiling of the latest Instagram application, including one that hints that Instagram plans to…

Advertising | Google AdWords Playbook | News

Facebook Ads vs. Google AdWords: Which Should You Be Using?

Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality…