Sheryl Sandberg explains how Facebook got more small businesses to buy ads

Sheryl Sandberg explains how Facebook got more small businesses to buy ads

COO Sheryl Sandberg said on stage at the Goldman Sachs Technology and Internet Conference in San Francisco that she believes that going after small business advertisers is one of Facebook’s “biggest opportunities” for the future, and that it can get more on board by getting better at giving them “a very simple product that links…

How to Upgrade Your B2B Marketing Strategy with AdWords

How to Upgrade Your B2B Marketing Strategy with AdWords

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Read Full…

A Visual Guide to the Science of Twitter Success
| |

A Visual Guide to the Science of Twitter Success

After years of trying to understand the ins and outs of using Twitter for business — from hashtag best practices to running paid campaigns — many marketers have been left wondering … “Does any of this Twitter stuff actually work? Where are the numbers? Where’s the science?!” Read Full Article>>>     photo credit: Follow…

How to Use AdWords’ Customer Match: The Ultimate Guide
|

How to Use AdWords’ Customer Match: The Ultimate Guide

Customer Match gives advertisers the ability to create and target (or exclude) their very own user lists simply by uploading prospects’ email addresses. They can then apply these lists to Search, Gmail or YouTube campaigns and create customized experiences based on the users’ attributes/stages in the purchase journey. Read Full Article>>>        …