We sat down with Facebook advertising guru, Jon Loomer to dig into creative targeting with website custom audiences. He truly is one of, if not the, very best Facebook advertising experts around. And he gave us some awesome pointers. Let’s see what he had to say! Read Full Article>>>
Voice-activated technology is going to switch things up for us marketers, in many beneficial ways. That’s what I’m going to cover here. Specifically, I want to dig into voice search. Read Full Article>>>
Talk is cheap and great ideas without action are useless. Instead, here are 62 actions you can take today from 13 brilliant sales and marketing thought leaders. Read Full Article>>>
Your LinkedIn profile is your online identity and should be thought of as the profile you build a reputation from, not your online resume. Read Full Article>>>
When it comes to organizing your marketing technology stack, there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number and type of tools within an organization’s stack can have a high level of variance. Read Full Article>>>
While it’s true that organic search visits are down overall, according to recent reports, there are many reasons you should continue doing mobile SEO in 2016. Here are five of them. Read Full Article>>>
The last time you were scrolling through your favorite social media channel, what made you stop in your tracks? Odds are it was a stunning visual that made you pause, think and react. In the social media world good visual content is marketing gold. Read Full Article>>>
Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. It’s the point of the Stackies award, organized annually by the MarTech Conference. Read Full Article>>>
I’ve seen the same basic marketing mistake play out at some of the best software companies in the world: If your marketing team needs help from engineering to update their website (publish new posts, edit copy, upload images, etc.), then they have been set up to fail. Read Full Article>>>