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Day: April 28, 2016

What $5 Per Day Will Buy You on Facebook Ads
Advertising

What $5 Per Day Will Buy You on Facebook Ads

ByGordon Lake April 28, 2016March 29, 2017

If you want get your posts seen on Facebook, one of the most common bits of wisdom you’ll hear is this: Pay for reach with Facebook ads. Read Full Article>>>

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Yelp 201: Advanced Session on Yelp for Business Owners
Marketing | Research

Yelp 201: Advanced Session on Yelp for Business Owners

ByGordon Lake April 28, 2016

Yelp 201 is a (41 slide) slide presentation by Morgan Remmers that breaks down Yelp for business owners. Read Full Article>>>

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5 Ways Yelp Has Changed Small Business Forever
Marketing

5 Ways Yelp Has Changed Small Business Forever

ByGordon Lake April 28, 2016

Bad reviews here can make or break a growing business. It’s forced small businesses to pay more attention to customer feedback and to react professionally to criticism when it comes. Read Full Article>>>

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5 Yelp Facts Business Owners Should Know (But Most Don’t)
Marketing

5 Yelp Facts Business Owners Should Know (But Most Don’t)

ByGordon Lake April 28, 2016

Here are five facts about Yelp that, if understood and embraced, can morph that despair into determination to turn Yelp into a positive asset that helps the business. Read Full Article>>>

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25 Features the Best Social Media Management Tools Have
Tools

25 Features the Best Social Media Management Tools Have

ByGordon Lake April 28, 2016

As the market for social media management tools continues to grow, it’s critical to consider the most crucial features your social media tool should have. This article breaks down the 25 most important features to look for when making your decision and is broken up by various tool-types. Read Full Article>>>

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My Digital ToolBox – Over 150 of my Best Tools, Apps & Gear
Tools

My Digital ToolBox – Over 150 of my Best Tools, Apps & Gear

ByGordon Lake April 28, 2016August 25, 2018

I can’t tell you how many hours and days I’ve spent researching the kit, tools and systems I’ve got in place to run my businesses effectively. It’s a good job it’s something I love doing. Read Full Article>>>

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The 10 Objectives of Facebook Advertising
Advertising | Tools

The 10 Objectives of Facebook Advertising

ByGordon Lake April 28, 2016October 16, 2017

If you want to become a Facebook Advertising wizard, be sure to check out Facebook Blueprint, a series of 50 in-depth online courses made available to anyone with a Facebook account. Read Full Article>>>

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A 6-Step Plan For Local Direct Mailers Who Want To Bridge Online-To-Offline Marketing
Advertising | Tools

A 6-Step Plan For Local Direct Mailers Who Want To Bridge Online-To-Offline Marketing

ByGordon Lake April 28, 2016

Direct mail is a powerful, and often under-utilized, tool for local business owners. It is highly measurable, cost-effective, and, according to a study by Target, it is the highest scoring form of marketing for B2C and B2B marketers. Read Full Article>>>

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How to Get Google and Yelp Reviews for Your Local Business
Marketing

How to Get Google and Yelp Reviews for Your Local Business

ByGordon Lake April 28, 2016August 25, 2018

The be-all end-all of local business success today seems to come down to how many people take a break from their busy days to write nice or evil reviews about your small business on Google and Yelp. Read Full Article>>>

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