If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. Whether it’s on YouTube, Instagram or Facebook, consumers love video. And not just on social media, either. Emails are opened 7% more when they have the word “video” in the subject line.
So if you aren’t producing it, you’re way behind the curve. Don’t believe me? Check out these video statistics:
78% of people watch online videos every week, and 55% view online videos every day.
By 2022, online videos will make up more than 82% of all consumer Internet traffic.
YouTube is the second most trafficked site, after Google.
81% of businesses use video in their marketing strategy, a 63% increase since last year.
Users spend 88% more time on websites that have videos.
97% of marketers report that video helps users understand their products or services better – and also helps to increase sales.