The folks at content marketing firm Contently in New York City believe in the power of storytelling so much, they’ve adopted a Hopi Indian proverb that reflects their mission to create a better media world:
Those who tell the stories rule the world
They’ve even painted it on the wall of their office.
I’ve never been to Contently’s office, but I did have the chance to chat with Shane Snow, Contently’s co-founder and Chief Creative Officer, about the elements of a good story.
Photo credit: clasesdeperiodismo via VisualHunt.com / CC BY-NC-SA