It is not surprising 2 in 3 small business owners believe a political stance can hurt their business in the current climate. This is the conclusion of a survey carried out by Skynova addressing small business and politics.
A further look at the results reveals half of the conservatives and 2 in 5 of liberals feel the pressure to hide their political beliefs. And in a somewhat more surprising (perhaps not) revelation, 47% of conservatives and 45% of liberals believe it is acceptable to refuse to engage in commerce with a political opponent. Considering the large groups in each political affiliation, this can be a big mistake.
According to the Pew Research Center, 34% of registered voters in the U.S. identify as independents, while 33% identify as Democrats and 29% identify as Republicans.