Instagram is quickly becoming one of the most popular social media platforms for marketers and advertisers. While Facebook still has the biggest audience, as our recent reports show, the engagement rates on the photo sharing platform are as much as 70 percent higher.
But simply jumping on the bandwagon and posting the same photos that are shared throughout other social networks simply won’t achieve the Insta-success every brand is after.
When looking at the most successful brands on Instagram, one name you’ll hear quite often is Adidas. The sportswear company has transformed social media marketing via photo and video sharing.