17 Percent of Small Businesses Still Advertise Regularly in the Newspaper

In a new survey of small business owners, researchers with G2 Crowd learned that 17 percent of small business owners still regularly run promotions in the newspaper. That doesn’t sound like a whole lot but consider now the numerous other forms of advertising, marketing and promotion available today. So many other forms are cheaper, easier, and can likely result in more positive results.

The results were released as part of G2 Crowd’s Crowd Views survey report.

In addition to print newspaper ads, small business owners are clinging to other forms of 20th Century promotion. Consider that 12 percent of small business owners surveyed said they regularly promote their company on the radio. And at least 7 percent use billboards to promote their business.

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