17 Black Hat Techniques That Can Harm an SEO Campaign

To remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users the most useful results.

To this end, Google also makes available Webmaster Guidelines, so everyone from web developers to SEO professionals knows the rules of the game.

Of course, there are plenty of people who want to win the game without following its rules.

For such people, there’s black hat SEO.

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