Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.
Since when Instagram started stories (in August 2016) the feature took on a life of its own, and was so wildly successful that Facebook added their own duplicate feature soon after.
Now, Stories have expanded with capabilities ranging from adding background music to your for free to having shoppable stickers that can encourage on-platform sales with just a few clicks.
