As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. That represents 32% of everyone over the age of 13.
Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days.
But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. With more than a quarter of all Facebook Pages using paid ads, you’ve got to know how to stand out from the crowd.