15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC).

So, using the most most recent data available, I’m going to help you to:

  • Find out average cost per click in 2021 for Search, Display, Shopping, Facebook, and Instagram ads.
  • See how these CPCs compare with each other and to past years.
  • Lower your cost per click with 15 platform-specific tips

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