Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, post jobs, or promote your events.
Coming up with good ad creatives is not easy. People on social media have developed “ad blindness” in recent years. They simply scroll past ads. But you still need to produce a great ROAS that your boss will be happy with. No pressure, right?