13 Landing Page Design Tips to Make Over Your Marketing

You’ve spent hours upon hours preparing to launch a new product, service, or lead magnet—and your success or failure all comes down to how well your landing page performs. That means that a lousy landing page design could easily derail your debut.

Landing page design is the Achilles heel of many magnificent lead generation campaigns. Why? Because it’s easy to get stuck in a rut of, ‘I’m not a designer!’ or ‘I don’t know what works!’ And the result is a messy looking page, crowded with content that sends web traffic turning on their heels rather than running to grab your offer.

The truth is, you don’t need an inherent sense of style in order to sculpt a high-performing landing page, you need a winning strategy that guides your design.

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