If you’re a startup or a small business looking for press, the world of PR can seem like a dark and lonely place. It’s especially difficult if you believe that sending a press release is your only option. (It’s not.)
No company is newsworthy by virtue of existence. That’s why boring content and conventional PR tactics often lead to disappointment.
The secret to landing media coverage comes down to your approach. If you’re willing to get creative and apply that entrepreneurial hustle, you’ll get results.